For a person ought to blush when praised, and not to be past blushing from 330impudence, and ought to check those who extol him too highly, and not to rebuke them for praising him too little; though very many people do so, themselves prompting and reminding their praisers of others of their own acts and virtues, till by their own praise they spoil the effect of the praise that others give them.
 Plutarch, Moralia (c. 100 AD). copy citation

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Author Plutarch
Source Moralia
Topic blushing virtue
Date c. 100 AD
Language English
Reference
Note Translated by Arthur Richard Shilleto
Weblink http://www.gutenberg.org/files/23639/23639-h/23639-h.htm

Context

“Furthermore, as those that are naturally prone and inclined to laughter must be especially on their guard against tickling and touching, such as excites that propensity by contact with the smoothest parts of the body, so those that have a great passion for reputation ought to be especially advised to abstain from praising themselves when they are praised by others. For a person ought to blush when praised, and not to be past blushing from 330impudence, and ought to check those who extol him too highly, and not to rebuke them for praising him too little; though very many people do so, themselves prompting and reminding their praisers of others of their own acts and virtues, till by their own praise they spoil the effect of the praise that others give them. For some tickle and puff themselves up by self-praise, while others, malignantly holding out the small bait of eulogy, provoke others to talk about themselves, while others again ask questions and put inquiries, as was done to the soldier in Menander, merely to poke fun at him;” source