“ If a business is not increasing, it is bound to be decreasing, and a decreasing business always needs a lot of financing. ”
Henry Ford, My Life and Work (1922). copy citation
| Author | Henry Ford |
|---|---|
| Source | My Life and Work |
| Topic | business need |
| Date | 1922 |
| Language | English |
| Reference | |
| Note | |
| Weblink | http://www.gutenberg.org/cache/epub/7213/pg7213-images.html |
Context
“Of course if one sold only five hundred thousand cars at the new price, the income would be reduced forty million dollars—which is an interesting mathematical calculation that has nothing whatsoever to do with business, because unless you reduce the price of an article the sales do not continuously increase and therefore the business has no stability.
If a business is not increasing, it is bound to be decreasing, and a decreasing business always needs a lot of financing. Old-time business went on the doctrine that prices should always be kept up to the highest point at which people will buy. Really modern business has to take the opposite view.
Bankers and lawyers can rarely appreciate this fact.”
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