“ If a salesman is paid only for what he sells, it is not to be expected that he is going to exert any great effort on a customer out of whom no more commission is to be made. ”
Henry Ford, My Life and Work (1922). copy citation
| Author | Henry Ford |
|---|---|
| Source | My Life and Work |
| Topic | effort |
| Date | 1922 |
| Language | English |
| Reference | |
| Note | |
| Weblink | http://www.gutenberg.org/cache/epub/7213/pg7213-images.html |
Context
“There was something more than a tendency in the early days of the automobile to regard the selling of a machine as the real accomplishment and that thereafter it did not matter what happened to the buyer. That is the shortsighted salesman-on-commission attitude. If a salesman is paid only for what he sells, it is not to be expected that he is going to exert any great effort on a customer out of whom no more commission is to be made. And it is right on this point that we later made the largest selling argument for the Ford. The price and the quality of the car would undoubtedly have made a market, and a large market. We went beyond that.”
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