but each man loves not what is good for him but what seems good.
 Aristotle, Nicomachean Ethics (c. 334 BC - 330 BC). copy citation

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Author Aristotle
Source Nicomachean Ethics
Topic love good
Date c. 334 BC - 330 BC
Language English
Reference
Note Translated by W. D. Ross
Weblink http://classics.mit.edu/Aristotle/nicomachaen.mb.txt

Context

“These sometimes clash. So too with regard to the pleasant. Now it is thought that each loves what is good for himself, and that the good is without qualification lovable, and what is good for each man is lovable for him; but each man loves not what is good for him but what seems good. This however will make no difference; we shall just have to say that this is 'that which seems lovable'. Now there are three grounds on which people love; of the love of lifeless objects we do not use the word 'friendship';” source