Our self-love is flattered by all that presents itself to us under the guise of good.
 François de La Rochefoucauld, Reflections; or Sentences and Moral Maxims (1665). copy citation

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Author François de La Rochefoucauld
Source Reflections; or Sentences and Moral Maxims
Topic love present
Date 1665
Language English
Reference
Note Translated by J. W. Willis Bund
Weblink http://www.gutenberg.org/files/9105/9105-h/9105-h.htm

Context

“we do not see things exactly as they are, we value them more or less than they are worth, and do not bring them into unison with ourselves in a manner which suits them or suits our condition or qualities. This mistake gives rise to an infinite number of falsities in the taste and in the mind. Our self-love is flattered by all that presents itself to us under the guise of good. But as there are many kinds of good which affect our vanity and our temper, so they are often followed from custom or advantage. We follow because the others follow, without considering that the same feeling ought not to be equally embarrassing to all kinds of persons, and that it should attach itself more or less firmly, according as persons agree more or less with those who follow them.” source