Genius is a much studied phenomenon. Less attention is given to the importance of what might be called style.
 Richard Feynman, The Character of Physical Law (1965). copy citation

Context

“Each revolution comes with a cluster of so-called geniuses, men and women whose skill and imagination force the scientific community to break out of old habits of thought and embrace new and unfamiliar concepts. Genius is a much studied phenomenon. Less attention is given to the importance of what might be called style. However, changes in work style can have as big an impact on scientific progress as conventional genius. Richard Feynman had both genius and highly unconventional style. Born in 1918, he was too late to participate in the Golden Age of physics, which, in the first three decades of this century, transformed our world view with the twin revolutions of the theory of relativity and quantum mechanics.” source