because men are attracted more by the present than by the past, and when they find the present good they enjoy it and seek no further
 Niccolò Machiavelli, The Prince (1532). copy citation

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Author Niccolò Machiavelli
Source The Prince
Topic past present
Date 1532
Language English
Reference
Note Translated by W. K. Marriott
Weblink http://www.gutenberg.org/files/1232/1232-h/1232-h.htm

Context

“The previous suggestions, carefully observed, will enable a new prince to appear well established, and render him at once more secure and fixed in the state than if he had been long seated there. For the actions of a new prince are more narrowly observed than those of an hereditary one, and when they are seen to be able they gain more men and bind far tighter than ancient blood; because men are attracted more by the present than by the past, and when they find the present good they enjoy it and seek no further; they will also make the utmost defence of a prince if he fails them not in other things. Thus it will be a double glory for him to have established a new principality, and adorned and strengthened it with good laws, good arms, good allies, and with a good example;” source