“ Because men, when they receive good from him of whom they were expecting evil, are bound more closely to their benefactor ”
Niccolò Machiavelli, The Prince (1532). copy citation
| Author | Niccolò Machiavelli |
|---|---|
| Source | The Prince |
| Topic | evil good |
| Date | 1532 |
| Language | English |
| Reference | |
| Note | Translated by W. K. Marriott |
| Weblink | http://www.gutenberg.org/files/1232/1232-h/1232-h.htm |
Context
“But one who, in opposition to the people, becomes a prince by the favour of the nobles, ought, above everything, to seek to win the people over to himself, and this he may easily do if he takes them under his protection. Because men, when they receive good from him of whom they were expecting evil, are bound more closely to their benefactor; thus the people quickly become more devoted to him than if he had been raised to the principality by their favours; and the prince can win their affections in many ways, but as these vary according to the circumstances one cannot give fixed rules, so I omit them;”
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