Many a poor man places his glory in being thought rich, without considering that the duties (if one may call such follies by so very venerable a name) which that reputation imposes upon him, must soon reduce him to beggary, and render his situation still more unlike that of those whom he admires and imitates, than it had been originally.
 Adam Smith, The Theory of Moral Sentiments (1759). copy citation

Context

“He assumes the equipage and splendid way of living of his superiors, without considering that whatever may be praise-worthy in any of these, derives its whole merit and propriety from its suitableness to that situation and fortune which both require and can easily support the expence. Many a poor man places his glory in being thought rich, without considering that the duties (if one may call such follies by so very venerable a name) which that reputation imposes upon him, must soon reduce him to beggary, and render his situation still more unlike that of those whom he admires and imitates, than it had been originally. To attain to this envied situation, the candidates for fortune too frequently abandon the paths of virtue; for unhappily, the road which leads to the one, and that which leads to the other, lie sometimes in very opposite directions.” source