If, notwithstanding that wisdom and virtue, the great man should fall into those misfortunes, those dangers and distresses, to which the most exalted stations are often the most exposed, we are much more deeply interested in his fortune than we should be in that of a person equally virtuous, but in a more humble situation.
 Adam Smith, The Theory of Moral Sentiments (1759). copy citation

Context

“It may, perhaps, be unnecessary to observe, that the combination of two, or more, of those exciting causes of kindness, increases the kindness. The favour and partiality which, when there is no envy in the case, we naturally bear to greatness, are much increased when it is joined with wisdom and virtue. If, notwithstanding that wisdom and virtue, the great man should fall into those misfortunes, those dangers and distresses, to which the most exalted stations are often the most exposed, we are much more deeply interested in his fortune than we should be in that of a person equally virtuous, but in a more humble situation. The most interesting subjects of tragedies and romances are the misfortunes of virtuous and magnanimous kings and princes. If, by the wisdom and manhood of their exertions, they should extricate themselves from those misfortunes, and recover completely their former superiority and security, we cannot help viewing them with the most enthusiastic and even extravagant admiration.” source