There are many foolish people in the world and when a man in a rather high position puts on no frills, slaps them on the back, and tells them he'll do anything in the world for them, they are very likely to think him clever.
 W. Somerset Maugham, The Painted Veil (1925). copy citation

Context

“He gives you the impression that he dashes off his work and gets it through from sheer brilliancy. Nothing of the kind. He's as industrious as a Eurasian clerk."
"How has he got the reputation of being so clever?"
"There are many foolish people in the world and when a man in a rather high position puts on no frills, slaps them on the back, and tells them he'll do anything in the world for them, they are very likely to think him clever. And then of course, there's his wife. There's an able woman if you like. She has a good sound head and her advice is always worth taking. As long as Charlie Townsend's got her to depend on he's pretty safe never to do a foolish thing, and that's the first thing necessary for a man to get on in Government service.” source

Meaning and analysis

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