“ I will build a motor car for the great multitude. ”
Henry Ford, My Life and Work (1922). copy citation
| Author | Henry Ford |
|---|---|
| Source | My Life and Work |
| Topic | car multitude |
| Date | 1922 |
| Language | English |
| Reference | |
| Note | |
| Weblink | http://www.gutenberg.org/cache/epub/7213/pg7213-images.html |
Context
“Some clever persons invented the name "pleasure car" and the advertising emphasized the pleasure features. The sales people had ground for their objections and particularly when I made the following announcement:
"I will build a motor car for the great multitude. It will be large enough for the family but small enough for the individual to run and care for. It will be constructed of the best materials, by the best men to be hired, after the simplest designs that modern engineering can devise.” source
"I will build a motor car for the great multitude. It will be large enough for the family but small enough for the individual to run and care for. It will be constructed of the best materials, by the best men to be hired, after the simplest designs that modern engineering can devise.” source
