Niccolò Machiavelli quote about goodwill from The Prince - For, although one may be very strong in armed forces, yet in entering a province one has always need of the goodwill of the natives.
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For, although one may be very strong in armed forces, yet in entering a province one has always need of the goodwill of the natives.
 Niccolò Machiavelli, The Prince (1532). copy citation

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Author Niccolò Machiavelli
Source The Prince
Topic goodwill people force
Date 1532
Language English
Reference
Note Translated by W. K. Marriott
Weblink http://www.gutenberg.org/files/1232/1232-h/1232-h.htm

Context

“In this way you have enemies in all those whom you have injured in seizing that principality, and you are not able to keep those friends who put you there because of your not being able to satisfy them in the way they expected, and you cannot take strong measures against them, feeling bound to them. For, although one may be very strong in armed forces, yet in entering a province one has always need of the goodwill of the natives.
For these reasons Louis the Twelfth, King of France, quickly occupied Milan, and as quickly lost it; and to turn him out the first time it only needed Lodovico's own forces; because those who had opened the gates to him, finding themselves deceived in their hopes of future benefit, would not endure the ill-treatment of the new prince.” source

Meaning and analysis

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