Sun Tzu quote about strategy from The Art of War - when able to attack, we must seem unable; when using our forces, we must seem inactive; when we are near, we must make the enemy believe we are far away; when far away, we must make him believe we are near.
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when able to attack, we must seem unable; when using our forces, we must seem inactive; when we are near, we must make the enemy believe we are far away; when far away, we must make him believe we are near.
 Sun Tzu, The Art of War (5th century BC). copy citation

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Author Sun Tzu
Source The Art of War
Topic strategy deception warfare
Date 5th century BC
Language English
Reference
Note Translated by Lionel Giles
Weblink http://www.gutenberg.org/files/17405/17405-h/17405-h.htm

Context

“While heading the profit of my counsel, avail yourself also of any helpful circumstances over and beyond the ordinary rules.
17. According as circumstances are favorable, one should modify one's plans.
18. All warfare is based on deception.
19. Hence, when able to attack, we must seem unable; when using our forces, we must seem inactive; when we are near, we must make the enemy believe we are far away; when far away, we must make him believe we are near.
20. Hold out baits to entice the enemy. Feign disorder, and crush him.
21. If he is secure at all points, be prepared for him. If he is in superior strength, evade him.
22.” source

Meaning and analysis

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