If you know yourself but not the enemy, for every victory gained you will also suffer a defeat. If you know neither the enemy nor yourself, you will succumb in every battle.
 Sun Tzu, The Art of War (5th century BC). copy citation

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Author Sun Tzu
Source The Art of War
Topic suffering defeat
Date 5th century BC
Language English
Reference
Note Translated by Lionel Giles
Weblink http://www.gutenberg.org/files/17405/17405-h/17405-h.htm

Context

“(5) He will win who has military capacity and is not interfered with by the sovereign.
18. Hence the saying: If you know the enemy and know yourself, you need not fear the result of a hundred battles. If you know yourself but not the enemy, for every victory gained you will also suffer a defeat. If you know neither the enemy nor yourself, you will succumb in every battle. IV. TACTICAL DISPOSITIONS
1. Sun Tzu said: The good fighters of old first put themselves beyond the possibility of defeat, and then waited for an opportunity of defeating the enemy.
2. To secure ourselves against defeat lies in our own hands, but the opportunity of defeating the enemy is provided by the enemy himself.
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