When people say they do not care what others think of them, for the most part they deceive themselves.
 W. Somerset Maugham, The Moon and Sixpence (1919). copy citation

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Author W. Somerset Maugham
Source The Moon and Sixpence
Topic care deceiving
Date 1919
Language English
Reference
Note
Weblink http://www.gutenberg.org/files/222/222-h/222-h.htm

Context

“The blighter came round this morning—the master, you know; when he saw my drawing he just raised his eyebrows and walked on."
Strickland chuckled. He did not seem discouraged. He was independent of the opinion of his fellows.
And it was just that which had most disconcerted me in my dealings with him. When people say they do not care what others think of them, for the most part they deceive themselves. Generally they mean only that they will do as they choose, in the confidence that no one will know their vagaries; and at the utmost only that they are willing to act contrary to the opinion of the majority because they are supported by the approval of their neighbours.” source