When sincerity is lost, and a snobbish ambition is substituted bad taste comes in.
 George Santayana, The Sense of Beauty (1896). copy citation

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Author George Santayana
Source The Sense of Beauty
Topic sincerity ambition
Date 1896
Language English
Reference
Note
Weblink http://www.gutenberg.org/files/26842/26842-h/26842-h.htm

Context

“Such simplicity is not the absence of taste, but the beginning of it. A people with genuine aesthetic perceptions creates traditional forms and expresses the simple pathos of its life, in unchanging but significant themes, repeated by generation after generation. When sincerity is lost, and a snobbish ambition is substituted bad taste comes in. The essence of it is a substitution of non-aesthetic for aesthetic values. To love glass beads because they are beautiful is barbarous, perhaps, but not vulgar; to love jewels only because they are dear is vulgar, and to betray the motive by placing them ineffectively is an offence against taste.” source