to love jewels only because they are dear is vulgar, and to betray the motive by placing them ineffectively is an offence against taste.
 George Santayana, The Sense of Beauty (1896). copy citation

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Author George Santayana
Source The Sense of Beauty
Topic offence love
Date 1896
Language English
Reference
Note
Weblink http://www.gutenberg.org/files/26842/26842-h/26842-h.htm

Context

“When sincerity is lost, and a snobbish ambition is substituted bad taste comes in. The essence of it is a substitution of non-aesthetic for aesthetic values. To love glass beads because they are beautiful is barbarous, perhaps, but not vulgar; to love jewels only because they are dear is vulgar, and to betray the motive by placing them ineffectively is an offence against taste. The test is always the same: Does the thing itself actually please? If it does, your taste is real; it may be different from that of others, but is equally justified and grounded in human nature. If it does not, your whole judgment is spurious, and you are guilty, not of heresy, which in aesthetics is orthodoxy itself, but of hypocrisy, which is a self-excommunication from its sphere.” source