The vain man sees the respect which is paid to rank and fortune, and wishes to usurp this respect, as well as that for talents and virtues.
 Adam Smith, The Theory of Moral Sentiments (1759). copy citation

Context

“He studies to please, and endeavours to bribe you into a good opinion of him by politeness and complaisance, and sometimes even by real and essential good offices, though often displayed, perhaps, with unnecessary ostentation. The vain man sees the respect which is paid to rank and fortune, and wishes to usurp this respect, as well as that for talents and virtues. His dress, his equipage, his way of living, accordingly, all announce both a higher rank and a greater fortune than really belong to him; and in order to support this foolish imposition for a few years in the beginning of his life, he often reduces himself to poverty and distress long before the end of it.” source