Isaac Asimov,
Letter to Planet Stories, Spring 1942
(1942)
“ As is well-known in science-fiction circles, I am constitutionally averse to publicity. The white-hot glare of the spotlight makes me shrink like any violet. I've got an overcoat with special flaps on it to hide my face in when passers-by whisper to one another, "There goes Asimov!" ”
