John Stephen Horn, Protecting Children From Tobacco
“ In the first four years that Camel ads featured the cartoon character Joe Camel, smokers under 18 who preferred Camels rose from less than 1 percent to as much as 30 percent of the market. Some studies even show that six-year-old are as familiar with Joe Camel as they are with Mickey Mouse. Big Tobacco did not care that people who start smoking at a young age are more likely to become severely addicted than those who start at a later age. ”
