Mark Twain

“ Forbear to grieve, fair knight, for this is not a defeat. We have brains, you and I; and for such as have brains there are no defeats, but only victories. Observe how we will turn this seeming disaster into an advertisement; an advertisement for our soap; and the biggest one, to draw, that was ever thought of; an advertisement that will transform that Mount Washington defeat into a Matterhorn victory. We will put on your bulletin-board, ' Patronized by the elect.' How does that strike you? ”

“ If Sandy's music got to be too burdensome, some time, I would let a knight defeat me, on the chance that she would desert to him.
In due time we were challenged by the warders, from the castle walls, and after a parley admitted. I have nothing pleasant to tell about that visit. But it was not a disappointment, for I knew Mrs. le Fay by reputation, and was not expecting anything pleasant. She was held in awe by the whole realm, for she had made everybody believe she was a great sorceress. All her ways were wicked, all her instincts devilish. She was loaded to the eyelids with cold malice. ”

“ Secondly, these missionaries would gradually, and without creating suspicion or exciting alarm, introduce a rudimentary cleanliness among the nobility, and from them it would work down to the people, if the priests could be kept quiet. This would undermine the Church. I mean would be a step toward that. Next, education—next, freedom—and then she would begin to crumble. It being my conviction that any Established Church is an established crime, an established slave-pen, I had no scruples, but was willing to assail it in any way or with any weapon that promised to hurt it. ”