Niccolò Machiavelli

“ For since men who are well treated by one whom they expected to treat them ill, feel the more beholden to their benefactor, the people will at once become better disposed to such a Prince when he protects them, than if he owed his Princedom to them. ”

“ There are many ways in which a Prince may gain the good-will of the people, but, because these vary with circumstances, no certain rule can be laid down respecting them, and I shall, therefore, say no more about them. ”

“ But when he who builds on the people is a Prince capable of command, of a spirit not to be cast down by ill-fortune, who, while he animates the whole community by his courage and bearing, neglects no prudent precaution, he will not find himself betrayed by the people, but will be seen to have laid his foundations well. ”

“ And in times of peril it is too late for a Prince to assume to himself an absolute authority, for the citizens and subjects who are accustomed to take their orders from the magistrates, will not when dangers threaten take them from the Prince, so that at such seasons there will always be very few in whom he can trust. Such Princes, therefore, must not build on what they see in tranquil times when the citizens feel the need of the State. ”

“ He who is made Prince by the favour of the nobles, has greater difficulty to maintain himself than he who comes to the Princedom by aid of the people, since he finds many about him who think themselves as good as he, and whom, on that account, he cannot guide or govern as he would. ”

“ Moreover, the demands of the nobles cannot be satisfied with credit to the Prince, nor without injury to others, while those of the people well may, the aim of the people being more honourable than that of the nobles, the latter seeking to oppress, the former not to be oppressed. Add to this, that a Prince can never secure himself against a disaffected people, their number being too great, while he may against a disaffected nobility, since their number is small. ”

“ But to make this part of the matter clearer, I say that as regards the nobles there is this first distinction to be made. They either so govern their conduct as to bind themselves wholly to your fortunes, or they do not. Those who so bind themselves, and who are not grasping, should be loved and honoured. ”

“ But where they abstain from attaching themselves to you of set purpose and for ambitious ends, it is a sign that they are thinking more of themselves than of you, and against such men a Prince should be on his guard, and treat them as though they were declared enemies, for in his adversity they will always help to ruin him. ”

“ And what I affirm let no one controvert by citing the old saw that ’he who builds on the people builds on mire,’ for that may be true of a private citizen who presumes on his favour with the people, and counts on being rescued by them when overpowered by his enemies or by the magistrates. ”

“ For the most part they are held back by pusillanimity and a natural defect of courage, in which case you should make use of them, and of those among them more especially who are prudent, for they will do you honour in prosperity, and in adversity give you no cause for fear. ”