Warner Brother's Company

“ The adoption of the medium-length waist means a garment built
on natural lines, which is very different from the extremely high-bust
corset with the accentuated long waistline and narrow hips. A corset
of this kind invariably throws bust and hips out of place.
The hips should never be compressed.
In the average figure they
should be pronounced. On the fitting of the corset depends the pretty
curve of hip toward back, which. can only be obtained by the fullness or
graduation of the hip of the corset being properly placed, which in most
moderately priced corsets is not considered. ”

“ It has been noticed since the almost universal sale of medium-length
corsets that few complaints have been entered by wearers and that
exchanges have decreased, which fact ought to be appreciated by the
retailer, who thereby is the gainer in the saving of saleswomen's time
and markdowns.
To THE SALESWOMEN: It is easy to give a woman just what she asks
for, but that is not always serving her with what is best suited to her
figure or which will produce the effect she is striving for. ”