Benjamin Franklin,
Silence Dogood, No. 3
(1722)
“ I am very sensible that it is impossible for me, or indeed any one Writer to please all Readers at once. Various Persons have different Sentiments; and that which is pleasant and delightful to one, gives another a Disgust. He that would (in this Way of Writing) please all, is under a Necessity to make his Themes almost as numerous as his Letters. He must one while be merry and diverting, then more solid and serious ”
