Burton J. Hendrick, The Story of Life Insurance — Chapter V, The Thirty Years' War
“ He had, on the one hand, the option of adopting all the New York methods—high commissions and salaries to agents, reckless advertising, great office buildings, the pursuit of foreign business at the expense of the American members, the adoption of new speculative forms of insurance. In that direction lay success, as most Americans then esteemed success. Thus, and thus only, could Greene maintain the comparative size and assets of the Connecticut Mutual. In this way, of course, he would greatly prejudice his old policy-holders; make their insurance more expensive. ”
