“ They clear the mind and restore business confidence. They enrich the blood, the brain, the liver—and the purse. Mixed with the wine of good sense they produce a volatile drink that sparkles and effervesces into rippling mirth and bubbling laughter, a draught the high Olympian gods might long for. Best of all, not a single pill is bitter to the taste.
In short, the cartoonists of Seattle prove conclusively, so he who smiles may read, that a laugh is worth a hundred groans in any market. ”

“ Being themselves alert men of the market place, and appreciating fully the melancholy world’s urgent need of the titillating tonic called laughter, they have cheerfully set to work to supply that need. The man who laughs, they wisely argued, is the man who buys. ”

“ They required, however, in their altruistic schemes, just a little assistance from their brothers of the pointed pens and the black ink pots—the newspaper cartoonists. Would these kindly step forward and help in a noble cause? Gaily these worthies sharpened their rusting pens, right merrily they stirred the thickening ink, and here you have the crystallization of their comic brew—a precious handful of gilded homeopathic pills, sometimes called cartoons, which will prove to be a sure cure for all business troubles of an internal nature, as well as for many that have nothing to do with business. ”