Charles E. Van Loan

“ Buchanan Gilmore never "gave sittings." He "made appointments." The difference showed plainly in the figures upon the weekly bill, rendered to his clients upon neatly engraved linen bond.
Purified Thought appealed to a rich clientèle. There was in the very name a subtle magic which attracted those whom the doctor was pleased to describe as "the better classes." If he had learned nothing else from his lean and hungry years—his petty-larceny period, he called it—the Great Gilmore had made certain of the fact that the possession of much money does not change human nature. ”

“ The Great Gilmore's mail was a heavy one, for he knew something about newspaper advertising. Some newspaper advertising is for sale, and some is not; and the latter is by far the more desirable. The doctor bought just enough of the first to be sure of the second, and in the news columns he frequently jostled the youngest society bud or the oldest political rascal for prominence. It was an excellent way of getting business, for people are more or less prone to believe that the man who is often in the public prints must amount to something. ”

“ A rich woman, seeking advice in matters of the heart, would accept precisely the same counsel as her sister behind the notion-counter, who spares fifty cents in exchange for an interpretation of the lines in her palm. ”