Charles Evans Hughes, Semler v. Oregon State Board of Dental Examiners…
“ What is generally called the 'ethics' of the profession is but the consensus of expert opinion as to the necessity of such standards.It is no answer to say, as regards appellant's claim of right to advertise his 'professional superiority' or his 'performance of professional services in a superior manner,' that he is telling the truth. In framing its policy the legislature was not bound to provide for determinations of the relative proficiency of particular practitioners. ”
