“ Think success, believe success, and you will be successful. It is natural when seeking excuses for failure to succeed to look for the reasons outside of self ; to find the real cause of your success or failure, analyze yourself. The causes are internal, not external. Because the client's point of view is largely a reflection of yours, it is of the utmost importance that you should think and hold only those thoughts which you desire reflected in the mind of your client. ”

“ System is the keynote of success. Success in any line of work is not obtained by chance or luck, but depends upon following well-defined, logical rules of procedure. Fundamental principles must be observed. To heed them constantly, practice them daily, insures success. Success is within the reach of everyone ”

“ In the organization of yourself personal appearance plays an important part. On entering your client's home she sees you approaching her. As she notices you more closely your personal appearance is evident. The first thing that she will notice is your poise; naturally your physical poise will impress itself on her first. Your mental poise will show in the expression of your face and she will get an idea of its quality almost as soon as she sees you. Physical and mental poise impress themselves on us so positively that we feel attracted or repelled at sight by people we meet. ”