L. Frank Baum,
Aunt Jane's Nieces at Work — Chapter XV. SIGNS OF THE TIMES
(1909)
“ I find that three thousand, seven hundred and eighty-three dollars have been paid the farmers in the last five years, without the least trouble or expense on their part; and this handsome sum of money belongs to them and should not be taken away. Stop and think for a moment. Advertising is the life of every business, and to fight successfully the great army of advertisers whose business is the life-blood of our institutions is as impossible as it is absurd. Suppose every farmer in this district refused to permit signs upon his property ”
