Quintus Horatius Flaccus, The Satires, Epistles & Art of Poetry of Horace…
“ Terseness there wants, to make the thought ring clear, Nor with a crowd of words confuse the ear: There wants a plastic style, now grave, now light, Now such as bard or orator would write, And now the language of a well-bred man, Who masks his strength, and says not all he can: And pleasantry will often cut clean through Hard knots that gravity would scarce undo. ”
