Ronald Reagan

“ Television has the power to shape thoughts, stir emotions, and inspire actions. It teaches, it sells, it entertains, it informs, and it has the capacity to influence powerfully the lives and values of our children. ”

“ They learn much from television about the world, our society, and their place in it.
Television can communicate values that are consistent with our heritage and traditions and can portray those actions and attitudes that make for better citizens. It also can depict themes that are destructive of these values. Recognizing that children are at a formative and vulnerable stage in their lives, many individuals and groups have a great interest in television programming. These concerned citizens are working to improve the quality of television programs viewed by their families. ”

“ I commend all those persons concerned about the quality of children's television programming, and I call upon all government agencies and the people of the United States to observe the week with appropriate activities supporting television programs which are attentive to the needs and interests of children. ”