The Postum Cereal Company

“ The steam-heated American, well clad and exercising but little out-of-doors, needs little more food in winter than in summer. But even in summer the ration must be balanced; you need all kinds of food, but should cut down on the fuel foods a little, eat more fresh vegetables and fruit and less meat. The wholesome cereals are still needed for balance.
Personal peculiarities have a right to consideration. The woman who knows how to make the simple, wholesome foods palatable is greater than she who forces “what they ought to have” on the family, willy nilly. ”

“ Food expenditures are investments in health and happiness, if wisely made. Thrift lies in getting full nutritional value for the money spent. Inexpensive foods are often more wholesome than luxuries. For instance, milk and cereals supply proteins more cheaply than meat and “throw in” more mineral salts and vitamins. ”

“ Also the cheaper cuts of meat, cooked in savory stews and pot roasts, are just as nutritious as expensive cutlets and tenderloins. For vitamins, humble cabbage and canned tomato can hold their own in any company, competing even with the orange. ”