The Postum Cereal Company

“ Such a feeling all day long cannot be compared in value to the temporary, short-lived pleasure of drugging the body with any of the known drugs, tea, coffee, tobacco, whisky or morphine. When a man can inhale a deep breath of pure air and feel that every part of the machinery of the body is working perfectly, there comes a sense of comfort, easy content and thankfulness to the Creator for the mere privilege of living.
People say they cannot quit coffee. It is to just such that Postum Food Coffee
Grape-Nuts Packing Room. ”

“ For health is joy. It makes of the simplest things of life a pure delight. To walk, if there is spring in the step; to eat with relish and good digestion; to lie down at night to refreshing sleep—these things are joyous, if one has health. To escape without pain is a low ideal of health. ”

“ She did not need to know about exercise and fresh air, and vitamins and coarse foods, and where to get her iron and lime. They were all forced upon her. She couldn’t escape them. The further we get from nature and simplicity, the more we need to know in order to live wisely.
So do not try to wear grandmother’s hoop skirts under your tubular one-piece dress. It can’t be done! We who step from home or office to elevator, motor, or street car (whereas she jolted in a springless wagon over pioneer roads) cannot compare our life with hers. ”

“ So every one may have the help of these outstanding authorities, in literally girding up his loins and strengthening his muscles for a Joyous sprint up the Wellville Road, merely by investing in such printed directions and backing them up with practice.
But there’s the rub—no Scout gets a merit badge unless, among other tests, he can prove that for six months he has practiced a drill of ten exercises daily! Everyone of us ought to be “good scouts” to this extent. You will find it builds character as well as health to carry out this simple fifteen-minute régime with a soldierly regularity. ”

“ Food HabitsIf we want to be well we should learn how to select our food and how to eat it. Our rations should be balanced. The meal should contain the right proportions of the various foods the body requires to keep it healthy. Then the right choices should be made from the table’s offerings. If father devotes himself to meat and potatoes and neglects salads and desserts, if mother indulges in coffee and eats no cereals for breakfast, it need not cause surprise if children fail to understand why milk and vegetables should be their portion. ”

“ The steam-heated American, well clad and exercising but little out-of-doors, needs little more food in winter than in summer. But even in summer the ration must be balanced; you need all kinds of food, but should cut down on the fuel foods a little, eat more fresh vegetables and fruit and less meat. The wholesome cereals are still needed for balance.
Personal peculiarities have a right to consideration. The woman who knows how to make the simple, wholesome foods palatable is greater than she who forces “what they ought to have” on the family, willy nilly. ”

“ For every motion we make, from turning the head to the most violent exercise, and for all the internal workings of the body in digestion and assimilation, tearing down old tissues, building up new ones, and eliminating waste—for all this we need energy. And we get energy from the food we put into our bodies, as we get warmth for the house from the wood and coal we put into the furnace. ”

“ We may hear the number of calories needed by an individual each day referred to in a way thatmight lead us to think that energy were our only need. This, of course, is a mistake. It would be quite possible for a person to eat enough sugar or fat alone to supply all his energy. But how disastrous this would be. The resultant lack of tissue building foods, regulatory foods, and vitamins would bring a certain penalty in shattered health. ”

“ No woman should try to run a home and feed a family without her reference books on foods and health, any more than a doctor or an architect should try to heal or build without his authorities and his library at hand. A woman’s job of home-making can not be done by rule of thumb and intuition. ”

“ Grape-Nuts affords a crisp food, notably needed for tooth health, and offers the body-building essentials of wheat and barley in a temptingly delicious and easily digested form. Post Toasties, the double-thick corn flakes, meet the ready-to-serve demands of the domestic situation, offering a most palatable energy supply, in a less heavy cereal to serve with milk and fruits.
Just a glance at the modern sanitary methods used and the materials that go into Post Health Products.
Much light, space, and white enamel paint make cleanliness a necessity, and white-clad workers fit into the picture. ”

“ If we drink too much water at mealtime so that the food is washed down without thorough chewing, the body will be deprived of much good the food contains.
We should not eat too much. It is better to leave the table hungry than to feel gorged. Our mealtimes should be as regular as possible. Regular eating is as important to health as regular sleeping.
These are the good food habits. They should be cultivated for health’s sake. It is well to form them early. ”

“ Refrigerator cars, cold storage, transportation facilities, cables and telegraph wires have bound the nations so closely together that fresh fruits and vegetables from many lands are with us the seasons round. Our garden patch is the world—an advantage that we should make the most of, not begrudging the investment, for it pays big health dividends. ”

“ Certain articles of food are essential in planning a palatable, adequate diet. These are whole grain cereal foods, milk, and egg yolk.
The first of these groups, the basic group, includes foods, convenient to use every day, which are susceptible of wide variation in preparation. They furnish more than half of the protein, all of the calcium, nearly two-thirds of the phosphorus, and more than half of the iron needed per day by a normal adult. ”

“ Clean, fresh air is essential to health.
Deep breathing in the fresh air, whenever opportunity affords, helps to keep the lungs clean and healthy. In normal breathing only about one-tenth of the air contained in the lungs is changed with each breath. It is a good plan at least once a day to go forth into the fresh air and take a dozen deep breaths. We will feel much better for it.
The air in our living quarters should never be allowed to become stagnant. When there is no natural motion in the air, it should be stirred to action by a fan. It is bad to sleep in a stuffy bedroom. ”

“ Thin persons need more food in proportion to their weights than fat ones. In order to lose weight, the body must be driven to consume its own fat.
To take care of the internal work of the body, breathing, heart-beating, digestion, involuntary pull of the muscles, and for the multiplied activities of the cells, each hour during the twenty-four we must have a certain number of calories as our basal requirement. ”