The Postum Cereal Company

“ It is they who have the opportunity, and the duty, of establishing quality standards and of adapting foods to the habits of life and economic needs of the people as they change.
With the passing of the coal and wood stove, and the coming in of gas and electricity and the small kitchen, there are fewer long cooking operations in the home. Soup making and cereal cooking, especially, have passed largely out of the home into the manufacturer’s care ”

“ The specialized food values of Post Health Products meet outstanding demands in the American dietary. Postum Cereal and Instant Postum offer aid to a nervous, overactive people in their attempt to turn away from caffein-bearing beverages with their artificial stimulation. ”

“ Grape-Nuts is made by a process which every good housekeeper will appreciate. Wheat flour, malted barley flour, yeast, salt, and pure artesian well water are made into a bread. Electrical dough mixers give it a thorough kneading, and it is baked in eight-pound loaves. ”

“ In a kitchen, trained workers test out the usability of the products, and scientists with laboratories well equipped for chemical and biological work check up on every point of production, from the standard quality of the incoming raw material to the composition of the finished product. ”

“ ProductsNot content with this, careful animal-feeding observations are made, as well as analyses, to determine Health just what food values are being produced. At the same Products time ceaseless research work goes on, looking to constant improvement of the products. A glance at the following table shows the food values of the Post Health Products. ”