the The Postum Cereal Company

“ Post Toasties, being double-thick corn flakes, stay crisp in milk or cream.
It has already been said, but it will stand saying again, that the carrying off of the body wastes, after the food has delivered up its store of nourishment, is just as important to health as putting in the supply of body fuel. Constipation is often responsible for many such conditions as headache, lassitude, irritability, coated Post’s Bran Flakestongue, bad breath, and eventually many other more definite and chronic states of ill health. Constipation is to be reckoned among civilization’s greatest menaces. ”

“ For adults, any time, with milk or fruit, Post Toasties are an admirable food, and their convenience often means a cereal and milk served when otherwise there might be no cereal at all. Also, Post Toasties are delectable in certain macaroons and cookies that may be substituted for undesirable sweets in the nursery menu. They may be crushed and used for crumbing cooked dishes in kitchenette homes where stale bread and the hoarding of leftovers have no place. ”

“ While Post Toasties, double-thick corn flakes, are primarily valuable as a source of energy, still, when their 8.1 per cent of protein is supplemented by milk, they become efficient assistant builders, as well as prime energizers. They are the obvious choice for the summer and spring breakfast, to offer an appetizing variety at any season, and for the winter and autumn supper dish when a lighter cereal is wanted. ”

“ The vegetable protein of cereals is splendidly supplemented by the animal protein of the milk. Economy is served also, because cereals and milk supply a well-balanced meal at low cost.
Milk taken alone has some shortcomings. By happy coincidence, the shortcomings of milk are the strong points of the cereals. Cereals that contain the germ or bran, or both, are excellent sources of phosphorus, iron and the B vitamin. Together with milk, they will go far toward furnishing the day’s requirements. Cereals which have a considerable proportion of bran, supply the needed bulk to prevent constipation. ”

“ Grape-Nuts provides vital elements for the health and growth of the body; dextrins and other carbohydrates, iron, phosphorus, protein, and the vitamin B. With this admirable combination of food elements, supplemented by the addition of milk. Grape-Nuts is a food of the highest nutritive value. ”

“ ExerciseA laxative diet is not all. Large amounts of laxative, coarse foods, succulent green foods, and enough water, are necessary to counteract modern habits, but exercise must supplement even the most laxative diet. ”

“ There is a genuine treat in store for those who travel to Wellville when they crunch their teeth into this bran and chocolate goodness. It has a delicious flavor all its own. The crisp, crunchy bran flakes taste like fresh nut kernels. They make this a safe and toothsome treat for grown-ups and children alike.
Postum Cereal and Instant PostumFood is a builder. Every food element discussed in the previous pages has something definite to contribute to the body. ”

“ But in this day of rush and hurry—in this day when so many are trying to carry too great a load of work or pleasure and are not supplying their bodies with the food elements for even a normal load—there is an increasing tendency to disregard the warning signal of fatigue. ”

“ So the man or woman who overrides the warning signal of fatigue with mealtime doses of caffein—who by this means withdraws reserve energy instead of supplying new energy through rest and refreshment—is tampering with an essential scheme of nature. ”

“ Children Love Postum Made this New WayPostum prepared with milk is especially good for children. Children are particularly benefited by milk, and many do not get the milk they need because they dislike the taste.
Also, they should have a hot drink, particularly on raw mornings. They can get everything they want and need in Instant Postum made the new way with hot milk instead of the usual boiling water. The milk is brought just to the boiling point, but not allowed to boil. ”

“ Taken together, the right kinds of cereals and milk provide those fundamental food values which are necessary to sound nutrition. Since neither milk nor cereals can be depended upon as sources of vitamins C and D, other foods must supply them. ”

“ Used as a cereal, and also in breads and muffins, supplemented with exercise and the succulent fruits and vegetables mentioned, even the unnatural tendencies of civilization may be successfully counteracted, unless the intestine is really paralyzed or there is definite stoppage. ”

“ It seems impossible that the solid turnip is 90 per cent water, but such is the case, and carrots, beets, spinach, greens, string beans, celery, lettuce, cucumbers, radishes, raw cabbage, all come in this class of Nature’s mild laxatives. ”