Federal Trade Commission

“ The stationery of respondent has printed thereupon the words “Grapico” in very large letters without the explanation that “Grapico” is artificially flavored and colored and is an imitation.
Respondent also sent to its customers residing outside of the State of Louisiana, a quantity of boys’ caps to be given to boys to wear, which caps bear the word “Grapico” in large red letters, and in smaller white letters, the words “sparkling” and “naturally good.” ”

“ Respondent’s said advertisements, brands, labels, descriptions, and representations of its said product have the capacity and tendency to mislead and deceive purchasers of beverages made from said “Grapico” concentrate into the belief that said beverage is composed in whole or contains a substantial amount of the juice of the grape or the fruit of the same. ”

“ Respondent’s said acts and practices place in the hands of its customers the means of committing a fraud upon the consuming public by enabling said customers to offer for sale and sell to the consuming public a drink made substantially from imitation fruits flavors as and for drinks made from true fruit. ”