The Postum Cereal Company

“ The human body must have food materials of various types and amounts if it is to be kept brimming with health. It needs certain food elements to make it grow, others to furnish energy, others to regulate its functions, and still others to build new and repair old tissues. ”

“ The selection of the fundamentally right foods, the preparing and serving of them so as to make scientific living a pleasure—these things are vital. There is no efficiency without health. It is as necessary to the success of work as to the joy of living. ”

“ Every mother has seen how what she eats affects her nursing child. Science has established also that her food before the child is born has just as definite effects. If the expectant mother’s diet is lacking in minerals, vitamins, and other materials which are needed in building teeth, the first teeth of the infant show the bad results. ”

“ Yet, too many are careless with precious health so long as actual illness does not emphasize its loss. Too many take health for granted and neglect the simple precautions which safeguard this priceless possession. ”

“ Not only must the body have the right food for each requirement, but it must have each type of food in proper amounts. The meal must be balanced—that is, it must contain energy-giving, tissue-building, function-regulating, and growth foods in right proportions. ”