The Spirella Company, Spirella Manual (1913) — Never Cut Prices…
“ YOU CANNOT AFFORD TO DO SO.—In some instances you may be the gainer thereby; but you would lose that CONSCIOUSNESS of fair dealing which you must have to get the best results. It carries great force when you can truthfully say, "I never sold a corset for less than retail price in my life, and I cannot afford to do so now." ”
