anon

“ I firmly believe that if you can only induce people to attend one or two operatic performances they will become enthusiastic for opera, and that is where broadcasting comes in.
"Broadcasting affords an unrivalled means of introducing opera to the public. It was impossible to listen to the extracts given last winter, with the salvoes of applause and cheering at the end of the acts, and not have one's interest aroused. Broadcasting should play a great part in developing the musical taste of the country. ”

“ Thousands of children ate getting to know something about opera to-day through the instrumentality of wireless. That is a most hopeful sign for the future.
"A heavy responsibility rests upon the Broadcasting Company to provide only the best. I am aware that all tastes have to be catered for, but if the B.B.C. go on appealing to the highest instinct, they will find an ever-increasing demand for the best." ”

“ It is became we believe that, broadcasting will help to popularize opera that the British National Opera Company is desirous of working with the B.B.C. I believe that broadcasting, if kept on high lines, can do much to remove the reproach which has often been made against Britain of being a country where music languishes. ”