American Storekeeper

“ Therefore, kind friends, take pride in the Department Store of your town and see to it that it is patronized in a liberal manner by rich and poor alike, and if the storekeeper be but the right sort of a merchant, and one disposed to build up a large trade by small profit inducements, you will soon discover that the town center has changed its base, and that the threshold of the Department Store is now the hub from which all people radiate. ”

“ To the casual observer the enormity of the volume of a year's business in this line may not be apparent, but from estimates procured from no less a reliable source that the great house of Butler Brothers itself, we learn that the surprising amount of $60,000,000 per annum is but a minimum calculation of the Sales of Department Stores' goods in the United States alone. The vast amount of good accomplished through the work of the Cheap Counter and Department Store is beyond calculation. ”

“ The merchants -- or rather far seeing ones -- are learning that they must either take the initiative in this direction, or else leave the field open to some outsider, who may be looking for just such an opportunity and so ripe an opening. ”