“ In 1795 Schiller and Cotta founded the Horen, a periodical very important to the student of German literature. The poet intended, by means of this work, to infuse higher ideas into the common lives of men, by giving them a nobler human culture, and “to reunite the divided political world under the banner of truth and beauty.” The Horen brought Goethe and Schiller into intimate relations with each other and with Cotta ”

“ In 1828–1829 appeared the famous correspondence between Schiller and Goethe. Cotta was an unfailing friend of young struggling men of talent. In addition to his high standing as a publisher, he was a man of great practical energy, which flowed into various fields of activity. He was a scientific agriculturist, and promoted many reforms in farming. He was the first Württemberg landholder to abolish serfdom on his estates. In politics he was throughout his life a moderate liberal. ”

“ In 1899 the business was converted into a limited liability company.
See Albert Schäffle, Cotta (1895) ; Verlags-Katalog der J. G. Cotta’schen Buchhandlung, Nachfolger (1900) ; and Lord Goschen’s Life and Times of G. J. Göschen (1903) .
Johann Friedrich Cotta (1701–1779) , the theologian, was born on the 12th of March 1701, the son of Johann Georg Cotta (2) . After studying theology at Tübingen he began his public career as lecturer in Jena University. He then travelled in Germany, France and Holland, and, after residing several years in London, became professor at Tübingen in 1733. ”