G. E. Moore,
Ethics — Chapter I
(1912)
“ And can we similarly discover any characteristic which belongs in common to absolutely all “good” things, and which does not belong to any thing except what is a good? Or again, can we discover any single reason, applicable to all right actions equally, which is, in every case, the reason why an action is right, when it is right? And can we, similarly, discover any reason which is the reason why a thing is good, when it is good, and which also gives us the reason why any one thing is better than another, when it is better? ”
