Jeremy Bentham,
An Introduction to the Principles of Morals and Legislation…
(1780)
“ The pains of an ill-name, are the pains that accompany the persuasion of a man's being obnoxious, or in a way to be obnoxious to the ill-will of the world about him. These may likewise be called the pains of ill-repute, the pains of dishonour, or the pains of the moral sanction. ”
