General Foods Corporation, The Calumet Book of Oven Triumphs…
“ Do use good ingredients. You can’t do first-rate baking with second-rate materials. Use fresh, sweet shortening and eggs of fine quality. Use fine granulated sugar, unless some other kind is called for in your recipe. Remember that baking powder and flour are the most important ingredients in baking. Give yourself the protection and advantages of Calumet, the Double-Acting Baking Powder ... and of Swans Down Cake Flour, too, whenever the recipe calls for it. It gives to cakes and to certain quick breads a fineness and lightness that you cannot expect from ordinary flour. ”
