Summary

Portrait of George Horace Lorimer George Horace Lorimer Letters from a Self-Made Merchant to His Son… (1902)

And, though people would grin a little at first, they'd begin to look serious after a while; and whenever the butcher tried to sell them our brand they'd imagine they heard the bark, and ask for "that real country sausage" at twice as much a pound.
He laughs best who doesn't laugh at all when he's dealing with the public. It has been my experience that, even when a man has a sense of humor, it only really carries him to the point where he will join in a laugh at the expense of the other fellow.
Source: Wikisource

Portrait of George Horace Lorimer George Horace Lorimer Letters from a Self-Made Merchant to His Son… (1902)

Sausage is the one subject of all others that a fellow in the packing business ought to treat solemnly. Half the people in the world take a joke seriously from the start, and the other half if you repeat it often enough. Only last week the head of our sausage department started to put out a tin-tag brand of frankfurts, but I made him take it off the market quicker than lightning, because I knew that the first fool who saw the tin-tag would ask if that was the license.
Source: Wikisource

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