Brand

Definition and stakes

William James,  The Principles of Psychology, Volume 1…

“ The 'owner' symbolizes here that 'section' of consciousness, or pulse of thought, which we have all along represented as the vehicle of the judgment of identity; and the 'brand' symbolizes the characters of warmth and continuity, by reason of which the judgment is made. There is found a self-brand, just as there is found a herd-brand. Each brand, so far, is the mark, or cause of our knowing, that certain things belong-together. ”
Source: Gutenberg

Portrait of Susan Warner Susan Warner,  The Old Helmet, Volume II

“ Did you ever lay brands together on a hearth, brands with little life in them too, seemingly; when with no breath blown or stirring of air to fan them, gradually, by mere action and reaction upon each other, the cold grey ends began to sparkle and glow, till by and by the fire burst forth and flame sprang up? ”
Source: Gutenberg

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