William James, The Principles of Psychology, Volume 1…
“ The 'owner' symbolizes here that 'section' of consciousness, or pulse of thought, which we have all along represented as the vehicle of the judgment of identity; and the 'brand' symbolizes the characters of warmth and continuity, by reason of which the judgment is made. There is found a self-brand, just as there is found a herd-brand. Each brand, so far, is the mark, or cause of our knowing, that certain things belong-together. ”
