Summary

George Sutherland Old Dearborn Distributing Company v…

There is nothing in the act to preclude the purchaser from removing the mark or brand from the commodity-thus separating the physical property, which he owns, from the good will, which is the property of another-and then selling the commodity at his own price, provided he can do so without utilizing the good will of the latter as an aid to that end.
There is a great body of fact and opinion tending to show that price cutting by retail dealers is not only injurious to the good will and business of the producer and distributor of identified goods, but injurious to the general public as well.
Source: Wikisource

George Sutherland Old Dearborn Distributing Company v…

Appellants own the commodity; they do not own the mark or the good will that the mark symbolizes. And good will is property in a very real sense, injury to which, like injury to any other species of property, is a proper subject for legislation. Good will is a valuable contributing aid to business-sometimes the most valuable contributing asset of the producer or distributor of commodities.
Source: Wikisource

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