Gilbert Keith Chesterton,
What's Wrong with the World — Chapter 6 part 2
(1910)
“ I hasten to say that I think washing a most important thing to be taught both to rich and poor. I do not attack the positive but the relative position of soap. Let it be insisted on even as much as now; but let other things be insisted on much more. I am even ready to admit that cleanliness is next to godliness; but the moderns will not even admit godliness to be next to cleanliness. In their talk about Thomas Becket and such saints and heroes they make soap more important than soul; they reject godliness whenever it is not cleanliness. ”
